At that time, most automobile manufacturers had abandoned the entry-level market in favor of high-end, high-priced vehicles, leaving a large void in the market. First-time car buyers such as college students and young families were not able to find adequate, value-equipped cars that met their needs, yet were priced within their economic means.
In February , Hyundai launched its subcompact Excel model in the U. Customer response was immediate; in just seven months Hyundai Motor America had sold its ,th Excel.
Total sales numbered , — an industry record for an import car distributor in its first year. Hyundai sales averaged 1, units per dealer, another sales record. In , Hyundai sales continued to soar, reaching a record of , units.
What makes this sales performance even more remarkable is that it was done with dealers located in only 31 of the 50 states. Presently part of the Hyundai Kia Automotive Group, the motor company has registered a steady growth over the past few decades, having successfully entered European and American markets.
The assembly lines operated by the company were built to match its size, the manufacturing facility in Ulsan being able to produce 1. The grounds for founding a car company could not have been more welcoming since post-war years in Korea brought forth a series of odd politics one of which stated that automobile imports were better than having a Korean car brand.
Yung was quick to fill the void, having raised enough capital for the investment from his very profitable construction business, opened in One year after its birth, the Hyundai Motor Company signed a technology-share agreement with Ford in Soon after Hyundai's access to Ford's resources, the first Hyundai car was developed: the Cortina.
This model was quickly followed by the release of the Pony, Hyundai's first entirely Korean designed and built model. It may well be that this final act of kindness and concern, while acting as an ambassador of peace, may be viewed by history as Mr. Chung's greatest achievement. Our Honorary Founding Chairman had many great philosophies that he lived by, but the one that we should all remember is: It is failures rather than successes that teach us invaluable lessons - It is not necessary to remember one's success.
That should be remembered by others instead. Rather, we should remember our losses and failures - Those who forget their failures will fail again and again.
Hyundai's cars and sport utility vehicles continue to provide customers a high level of content and performance at an affordable price. Every vehicle in the lineup demonstrates Hyundai's emergence as an auto manufacturer whose products compete successfully in technology, quality, styling and refinement with automobiles from around the world. Hyundai sold its first car, the subcompact Excel model, in the U. At the time, few Americans had ever heard of Hyundai or its products. Since that time, Hyundai has expanded and upgraded its product line in the U.
Hyundai now markets a full line of vehicles from the subcompact Accent to the award-winning Santa Fe sport utility vehicle to the luxurious XG sedan. The vehicles were developed exclusively by Hyundai Motor Company and are fitted with engines and transmissions designed and engineered by Hyundai. Hyundai Motor Co. HMC , established in , is the auto sales leader in the Korean domestic market and exports vehicles to countries worldwide.
Their sales in s has been much better than in s. In , the brand sold ,, a record for Hyundai. Below we have a table that shows Hyundai sales for the United States automotive market, but this time it is broken out by month. This is on a unit basis. This is Hyundai new vehicle sales in the US. Below we have a table that shows Hyundai sales volumes for the US automotive market. This data captures all Hyundai car sales.
We found a great data source in Hyundai directly who publishes sales data for the U. S market periodically.
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