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View More Comments. The latest from KYM. Previous 1 2 3 4 5 6 7 8 9 Next. We see that you're using an ad-blocker! You must login or signup first! Already a memeber? Login Now! Don't have an account? Sign up Now! If the answer is yes to all three of these questions, then go for it! For Habonim Dror Camp Na'aleh, three campers launched a Tumblr this past fall with these ideas in mind. The camp has struggled in recent years with enrollment, so recruitment is of utmost importance.
This group is tasked with promoting camp to replace their numbers. This includes direct recruitment of children and families they already know or teaching after-school Hebrew at their synagogue to engage with other potential campers.
The Tumblr is a direct extension of these promotional efforts. Tumblr allows the audience to submit content and easily share it across channels. And these three campers - Dena, Bailey, and Micaela - were passionate about sharing their love of camp using the Tumblr. In just a few months, without specifically asking for submissions, campers and alumni have sent in more than 20 posts text, videos, and photos.
The team has also received and answered nearly a dozen submitted questions, including "Why should I send my child to Na'aleh?
The number of views on the Tumblr is over 10, and counting. Camp Na'aleh empowers its campers to take a leadership role at camp. These three campers took that responsibility further to create and manage the Tumblr.
As Dena explained in an email, "Because Na'aleh is part of a youth movement, we feel a lot of pride and ownership that lends itself to taking on responsibility. And Camp Na'aleh would not have the resources available to maintain this project without the help of these volunteers. Their passion for camp is the driving force behind this effort. We have struggled for so long, and I know that we just need a chance to prove it to the people who do not understand. Bailey explains why they created the Tumblr in her own words in this welcome post.
It is free to create a Tumblr. But time and effort are required to make an effective Tumblr. Adam Benmoise, the camp's Executive Director, does have the ability to moderate the Tumblr in case something inappropriate is posted, but the three campers are ultimately managing the content.
All three campers help curate content. They find stories from camp and match them with photos and videos. They also seek out new content. Once the content is submitted or collected, it must be sorted and tagged on the Tumblr for easy searching and categorization. Finally, each of them is responsible for moderating submitted content before posting it to the Tumblr. Some tasks are more specialized. Bailey used her design and coding experience to create the banner, graphics, and overall layout of the Tumblr.
Dena handles most of the communications. She reached out to camp staff like Adam and the Ken Roshim Na'aleh annual event organizers to ensure the project's success. And she will be reaching out to parents and alumni to further promote the Tumblr. Micaela spends her time creating and editing content for the Tumblr.
The camp has promoted the Tumblr on Facebook, in their monthly eNewsletter, and in their printed materials to connect with their current audience. A link to the Tumblr will eventually be added to their website. They are also planning targeted Facebook ads to potential parents to drive traffic to the Tumblr with different landing pages for different goals.
Check out the Camp Na'aleh Tumblr to see the content that is causing the buzz. The campers realize the Tumblr is a "work in process" and are all a bit surprised at the incredible reach of the Tumblr already. But they have put processes in place to ensure a vibrant channel for the long-term. All this great content will eventually be used in other channels, too. Videos and photos can be shared on Facebook or in the eNewsletter. There are plans to describe the daily schedule in more detail on the website; many of the videos on the Tumblr will be used for this purpose.
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