Restaurants come and go — frequently. According to CNBC , closure rates which can vary greatly average around 60 percent for new restaurants who haven't yet seen their first anniversary. That gets even higher when you look at restaurants that have been open for less than five years — in those cases, it's about 80 percent. Those aren't great odds. And that's what makes the big chains even more impressive — they may have started out as little mom-and-pop shops, but they beat the odds and became juggernauts with logos recognized around the world.
Take Burger King , for example. The first franchise, says The Balance Small Business , came just the next year.
And from there? Well, everyone knows Burger King and their creepy king mascot today. They have thousands of locations all over the globe, and they're the very definition of a fast food empire. They might seem untouchable, up there on high with the likes of McDonald's and But the truth is, they're not — they're faced with the need to constantly grow and change just like the rest of the market.
They need to keep up with changing trends, but in recent years, it hasn't been all smooth sailing and clear skies for the King. It's complicated. In May , Burger King announced something a bit strange: they wanted to close the numbers gap between themselves and McDonald's even more, so they were Yes, says Restaurant Business , and it's an interesting tactical move on their part.
At the time of the announcement, they had around U. In order to get closer to McDonald's numbers, they were going to start by closing between and locations. That was a huge jump in closures, as Burger King typically averaged about a to store closure rate every year in the lead-up to this pretty big announcement. So, what gives? First, they're not all going to happen at once, and Burger King says the closures will, for the most part, happen on a rolling basis as it comes time for franchisee contracts to be renewed President of Burger King in the Americas, Chris Finazzo, put it this way: "Closing low-volume restaurants creates a virtual cycle of improved profitability.
In late , Burger King started talking about their brand new, futuristic design plans. Plans for Burger King locations included things like overhauling drive-thrus to give restaurants two lanes, and they were also looking at adding outdoor, digital menu boards, and integration with mobile apps.
They were also going to be adding self-service kiosks, and if that all sounds familiar, it should — it's what McDonald's has, for the most part, already done in what Restaurant Dive notes is a similarly-named campaign: "Experience of the Future. At the time they made the announcement, they had no timeline in place for exactly when existing stores were going to get their facelifts, but it's no small investment. It's also one that falls heavily on the shoulders of franchisees, although Burger King has said they're going to be helping franchisees out and offering royalties to those who complete upgrades ahead of schedule.
Place digital order confirmation boards in each lane. Restaurants that had digital tech in their drive-thrus were 34 seconds, on average, and actually shaved six seconds off their Total Time compared to last year.
By Jelisa Castrodale September 24, Save FB Tweet More. A worker passes a beverage to a customer at the drive-thru window at a McDonald's fast food restaurant. Adding three or four drive-thru lanes would probably help too. QSR wants to make clear that the long wait times at Chick-fil-A aren't just because your order is taking a long time. Still, this isn't the place to go if you want a fast meal—the Chick-fil-A drive-thru takes Still love Chick-fil-A? It might be fast-food royalty, but Mickey D 's boasts one of the slowest drive-thru times, with an average wait time of The Southern- and Midwestern-based chain's drive-thru wait time clocks in at a slow You might want to bring a snack for the wait.
Not sure what to order? Arby's, Carl's Jr. This year, the firm did not publicly release the rankings for which fast-food chains had the fastest drive-thru lanes. The study offers one way to speed up drive-thru times and improve accuracy: invest in technology. SeeLevel HX found that drive-thru lanes with digital order confirmation boards delivered the food to customers 34 seconds faster on average this year.
While drive-thru business is booming, fast-food chains are struggling to find enough willing workers to staff their restaurants. Many chains have turned to hiking wages to attract and retain workers.
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